Essays

On why strategic focus sounds cleaner in a presentation than it feels in an organization.

On why brand equity and enterprise value are related but not the same thing.

Something I noticed over years inside large international portfolios: fragmentation almost never felt dangerous while it was happening. A regional adaptation gets introduced because a local market genuinely needs something different. A campaign works particularly well somewhere, so more investment follows. A partnership evolves one way in Europe, another in Asia — because the commercial realities aren't identical. Meanwhile the organization is still growing, so very little fe